A bald, out of work actor finds immediate and overwhelming success when he discovers the power of persona in the form of a cheap wig.

Joseph Kehr, a mentally disturbed aspiring actor returns to New York City to become the 'greatest actor of his generation'. In his pursuit of rising to the top, he enlists in an infamous acting class led by Professor Payton, a cunningly sharp-tongued teacher known for her relentless determination of breaking her students. His mind unravels as he discovers the power of the internet and is haunted by Bugsy Cloverdale, a social media Guru. Joseph's obsession of fame spirals out of control as he is forced to compete with a washed-up movie star.

After suffering a heart attack, a world famous, hard-drinking actor is forced to drive cross country with his estranged son (who testified against him in his parents' divorce) on one last madcap adventure.